Modus AI
Floating Castle teamed up with Modus AI to create a sleek brand and investor-ready pitch deck. Designed to mirror Modus’ promise: smart, adaptive performance that moves with the runner.
Services
Visual Identity, Pitch Deck
Category
Healthcare IT
Stage
Pre-Seed
Challenge – Standing Out in a Crowded Digital Health Market
Pre-seed healthcare startups are up against massive competition and investor fatigue. With so many players promising innovation, it’s not just about having a great product, it’s about showing up with clarity, confidence, and credibility. Modus AI had the tech, but not the positioning or presence to cut through the noise.
Analysis of Challenge
Modus lacked a cohesive brand system and visual identity to make a strong first impression. Their early materials felt generic, and their core story (real-time adaptive performance optimization for runners) was getting lost in translation. Without a compelling wrapper, even strong tech risks being overlooked.
Responsiveness
Problem – No Clear Story or Cohesive Visuals
Internally, the Modus team knew their product had traction, but they struggled to express its value quickly and clearly. Their pitch deck didn’t flow. Their branding didn’t reflect movement or precision. And their confidence in investor conversations was taking a hit.
Strategy for Problem
We started by clarifying the core narrative: what Modus does, who it’s for, and why it matters. From there, we designed a bold visual identity rooted in movement, signal clarity, and kinetic energy. Blending performance aesthetics with healthcare credibility. That brand then informed every aspect of the redesigned pitch deck, from slide structure to microcopy.
Solution – Visual Identity and Pitch Deck Execution
We delivered a full visual identity system. Including a logo suite, typography, color palette, and slide styles - designed to evoke intelligence, motion, and trust. The pitch deck was rebuilt from the ground up, with refined messaging, clear visual hierarchy, and custom slide design tailored for fundraising conversations.
Outcome
Modus now walks into investor meetings with a confident, compelling brand presence. Their new pitch deck communicates their vision in minutes, sets them apart visually, and reinforces the innovation behind their product. They’re no longer just another startup, they look and sound like a serious contender.
